This is a term often misunderstood. Sean Ellis first coined the term “Growth hacker” in 2010 and described it as “”a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.” He defined Growth Hackers as marketers, engineers and managers that usually focus on building and enhancing the user base of business.
Growth Hackers often use low-cost alternatives such as social media posts, viral marketing or targeted advertising in order to enhance their user database. Or, instead of using the low-cost alternatives they also have the choice of paying for more traditional media such as radio, newspaper and even television.
Those who are specialists in Growth Hacking use a variety of marketing strategies and skills. For example, they completely master the way to persuade a potential customer in buying their product. They are very good in email marketing as well as SEO and other viral strategies that can and will most probably bring their product to the top.
Many people consider Growth Hacking as a part of the online marketing ecosystem and that’s because in many situations Growth Hackers use techniques such as SEO, website analytics, A/B testing and content marketing.
An early situation in which “growth hacking” was useful, it was Hotmail’s consideration of “PS I Love You” with an included link for others to get the free online mail service. Another case was the offer of more storage by Dropbox to clients who told their friends about Dropbox.
An online worldwide autonomous lodging organization, Airbnb, is a case of growth hacking by coupling technology and resourcefulness. Airbnb acknowledged they could basically hack the Craiglist.org scale and tap both into their client base and their site by including mechanized listing generators from Airbnb with the component called “Post to Craigslist”. The organization’s development was a blend of intelligent thinking and specialized know-how.
One of the easiest cases of “growth hacking” is to include “?sub_confirmation=1” toward the finish of your Youtube channel URL. Everyone will see a popup “Affirm Channel Subscription” (works just on desktops). This growth hacking strategy expands YouTube subscribers by 400%.
There are many strategies Growth Hackers use in order to increase their user database and I’m honestly amazed by what we can achieve. Growth Hackers have become smarter and you can see and find their tactics almost anywhere. Next time you see a pop-up or a YouTube ad you’ll know the tactics behind it.